Radical Luxury

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Radical Luxury

Lay in Luxury

Radical Luxury

Wrapped in Luxury

Ethically produced luxury towels. Crafted in the San Andres Valley.

Hilasal towels are certified 100% American-grown cotton—the finest cotton fiber in existence. American cotton is grown fairly under the most rigorous and regulated fair labor and sustainability practices. In fact, two-thirds of U.S. cotton farmland uses only rain water, promoting laudable water use efficiency. Once matured, the premium cotton is brought to the San Andres Valley in El Salvador to be woven and finished in our eco-conscious facility. Hilasal’s operation prioritizes environmental stewardship with seismic waste reduction and water purification as well as social responsibility through the education of Central American youth.

We Are the Riverkeepers

Learn more about our Water Purification

Converting 97% of Waste into Power

Learn More About our Waste-to-Power practices

The Fiber of Our Future: Education

Learn more about ¡Supérate!